Our Team

Wesley Teixeira BSc MCSP

Founder & CEO

Wesley is a highly regarded London-based physiotherapist specialising in racket sports, with over 15 years of experience treating sports injuries and supporting musculoskeletal rehabilitation.

After graduating from Bournemouth University, he began his career in the NHS, developing his clinical skills and commitment to patient-centred care. He later worked at Watford Football Club, treating elite athletes and deepening his expertise in sports injuries.

In 2012, Wesley founded Physio Vita, a private physiotherapy practice based at The Queen’s Club in London, one of the world’s leading racket sports clubs. The practice specialises in treating racket sports injuries.

Recognising an increase in padel-related injuries, Wesley founded BAS3LINE to develop lightweight performance rackets designed to reduce arm strain without compromising power, control or stability. His clinical experience shapes the brand’s approach to product design, helping players enjoy the game and keep progressing.

Wesley Teixeira

Domenico Speciale

Co-founder and Head of Strategy

Domenico is an experienced commercial operator with a 30-year career spanning FMCG, infant nutrition, and sports goods. He has held senior roles in sales, marketing, and general management at Unilever, Danone, and Amer Sports, where he was the Managing Director responsible for iconic brands such as Arc’teryx, Salomon, and Wilson across the UK and the Netherlands.

As a sports enthusiast, Domenico combines his business expertise with a passion for skiing and racket sports. After discovering padel on holiday in Oman, he recognised the sport’s potential in the UK and joined forces as a Co-founder with Wesley Teixeira to bring his sales, marketing, and commercial skills to BAS3LINE.

As Head of Strategy at BAS3LINE, Domenico leverages his knowledge of the UK sporting goods market to drive the brand’s growth and success.

Domenico Speciale

Nicolas Benitez

Head of Events and Performance Marketing

Nico brings over a decade of experience in media, marketing, events and commercial partnerships, having worked with leading agencies and global brands across sport, entertainment and consumer sectors.

He has increasingly focused his career on padel, delivering events, marketing campaigns and sponsorship projects across the UK and internationally. Through this work, he has built strong relationships with clubs, players, coaches and brands across the sport. A competitive player himself, Nico combines his commercial experience with a first-hand understanding of the game and what makes a great player experience.

As Head of Events & Performance Marketing at BAS3LINE, Nico is responsible for developing events, building commercial partnerships and delivering digital marketing campaigns that drive awareness and sales. His focus is on connecting BAS3LINE with the wider padel community.

Michael Jones

Head of Creative Development and Brand Consultant

Michael is an award-winning Creative Director with over 25 years’ experience at some of the world’s leading advertising agencies. His career has taken him from London to Shanghai and Sydney, leading campaigns for brands across FMCG, travel and sport, including Decathlon, Adidas, Guinness and Virgin.

A keen sports enthusiast with a passion for rugby and racket sports, Michael combines creative expertise with a strong commercial outlook. An injury led to a physiotherapy appointment with Co-founder Wesley Teixeira, sparking the opportunity to help shape the next chapter of BAS3LINE.

As Head of Creative at BAS3LINE, Michael brings the brand’s positioning to life through distinctive design, compelling campaigns and a consistent identity across every customer touchpoint. His focus is on building recognition, strengthening connections with players and supporting the brand’s growth.

Ivo Maciel

Partnerships Lead (North)

 Ivo brings over two decades of operations experience to BAS3LINE, having held senior roles at Woolworths in Australia, Morrisons in the UK and HelloFresh in Germany. He is the founder of Nucleus Padel, working across padel consultancy, events and media, including the Nucleus Padel Podcast.

Born in Madeira, raised in Australia and now based in Manchester, Ivo combines an international perspective with a hands-on approach to growing the sport. He spends time in clubs most weeks, building relationships with club owners, coaches and players.

At BAS3LINE, Ivo develops new club partnerships across the North, introducing the brand to owners and head coaches, organising demo sessions , supporting events and charity collaborations that create opportunities for more players to discover BAS3LINE.

We are building a great network of players, ambassadors and coaches who have helped us all the way through the racket development process. We believe that no amount of laboratory testing can replace the experience of actually playing with the rackets. The testing team has been invaluable in fine-tuning the launch range as we went from prototypes to numerous samples to our first 3 Hollowbridge™ rackets. We would like to thank everyone who has helped us along the way.

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